Privacy Policy

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Google Analytics IP anonymization

We have implemented the IP address anonymization of Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations from the local data protection authorities if they prohibit the storage of the complete IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.

You can find more information on IP anonymization at https://support.google.com/analytics/answer/2763052?hl=de.

Google Analytics reports on demographics and interests

We have activated the functions for advertising reports in Google Analytics. Demographics and interests reports include age, gender, and interests. This enables us to get a better picture of our users without being able to assign this data to individual people. You can find out more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can stop using the activities and information of your Google account under “Settings for advertising” on https://adssettings.google.com/authenticated via checkbox.
Google Analytics deactivation link

If you click on the following deactivation link, you can prevent Google from recording further visits to this website. Attention: Deleting cookies, using the incognito / private mode of your browser, or using another browser will result in data being collected again.

[google_analytics_optout] Disable Google Analytics [/ google_analytics_optout]

Google Analytics add-on for data processing

We have concluded a direct customer contract for the use of Google Analytics with Google by accepting the “Addition to data processing” in Google Analytics.

More about the add-on for data processing for Google Analytics can be found here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad
Newsletter data protection declaration

When you sign up for our newsletter, you submit the above-mentioned personal data and give us the right to contact you by email. We use the data saved as part of the registration for the newsletter exclusively for our newsletter and do not pass it on.

If you unsubscribe from the newsletter – you will find the link for this at the bottom of every newsletter – we will delete all data that was saved when you subscribed to the newsletter.
Amazon Affiliate Program Privacy Policy

We are a participant in the Amazon Affiliate Program, which enables the placement of Amazon advertisements and affiliate links on websites. This placement of Amazon advertising results in an advertising reimbursement.
Amazon uses cookies to track the origin of orders.
Responsible body in terms of data protection laws are Amazon Europe Core S.à.r.l., Amazon EU S.à.r.l, Amazon Services Europe S.à.r.l. and Amazon Media EU S.à.r.l., all four located at 5, Rue Plaetis, L-2338 Luxembourg and Amazon Instant Video Germany GmbH, Domagkstr. 28, 80807 Munich. Amazon Deutschland Services GmbH, Marcel-Breuer-Str. 12, 80807 Munich.
The data protection guidelines, what information Amazon collects and how you use it can be found at https://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401.
Embedded social media elements privacy policy

We integrate elements of social media services on our website to display images, videos and texts.
By visiting pages that represent these elements, data is transferred from your browser to the respective social media service and stored there. We have no access to this data.
The following links lead you to the pages of the respective social media services, where it is explained how they handle your data:

Instagram privacy policy: https://help.instagram.com/519522125107875
The Google data protection declaration applies to YouTube: https://policies.google.com/privacy?hl=de
Facebook data guideline: https://www.facebook.com/about/privacy
Twitter privacy policy: https://twitter.com/de/privacy

data protection

We have written this data protection declaration (version 13.02.2020-211116145) in order to explain to you in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 what information we collect, how we use data and what decision options you have as a visitor to this website ,

Unfortunately, it is in the nature of things that these explanations sound very technical, but we tried to describe the most important things as simply and clearly as possible.
Automatic data storage

When you visit websites these days, certain information is automatically created and saved, including on this website.

If you visit our website as you are now, our web server (computer on which this website is stored) automatically stores data such as

the address (URL) of the website accessed
Browser and browser version
the operating system used
the address (URL) of the previously visited page (referrer URL)
the host name and the IP address of the device from which it is accessed
Date and Time

in files (web server log files).

Usually web server log files are saved for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed in the event of illegal behavior.

cookies

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following data protection declaration.
What exactly are cookies?

Whenever you surf the Internet, use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful helpers. Almost all websites use cookies. More specifically, they are HTTP cookies because there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically placed in the cookie folder, the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you the setting you are used to. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our website, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie is to be assessed individually, since each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “pests”. Cookies also cannot access information from your PC.

For example, cookie data can look like this:

Name: _ga
Value: GA1.2.1326744211.152211116145-6
Purpose: Differentiation of website visitors
Expiry date: after 2 years

A browser should be able to support these minimum sizes:

At least 4096 bytes per cookie
At least 50 cookies per domain
At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed if a user places a product in the shopping cart, then surfs on other pages and only later checks out. These cookies do not delete the shopping cart, even if the user closes his browser window.

Appropriate cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and behavior of the website in different browsers.

Targeted cookies
These cookies make it easier to use. For example, entered locations, font sizes or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They serve to deliver customized advertising to the user. This can be very practical, but it can also be very annoying.

When you visit a website for the first time, you are usually asked which of these types of cookies you want to allow. And of course this decision is also saved in a cookie.
How can I delete cookies?

You decide how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option to delete, deactivate or only partially allow cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to determine which cookies have been saved in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each individual cookie, you can decide whether you want to allow the cookie or not. The procedure differs depending on the browser. The best thing to do is to search the instructions in Google using the search terms “Delete cookies Chrome” or “Deactivate cookies Chrome” in the case of a Chrome browser.
What about my data protection?

The so-called “Cookie Policy” has been in existence since 2009. This stipulates that the storage of cookies requires your consent. However, there are still very different reactions to these guidelines within the EU countries. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG).

If you want to know more about cookies and do not shy away from technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments by the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Storage of personal data

Personal data that you transmit to us electronically on this website, such as name, email address, address or other personal information in the context of the transmission of a form or comments in the blog, will be collected by us together with the time and the IP address. Address used only for the specified purpose, kept safe and not passed on to third parties.

We therefore use your personal data only for communication with those visitors who expressly request contact and for the processing of the services and products offered on this website. We will not pass on your personal data without consent, but we cannot rule out that this data will be viewed in the event of illegal behavior.

If you send us personal data by e-mail – thus outside of this website – we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data unencrypted by email.
Rights under the General Data Protection Regulation

According to the provisions of the GDPR and the Austrian Data Protection Act (DSG), you have the following basic rights:

Right to rectification (Article 16 GDPR)
Right to erasure (“right to be forgotten”) (Article 17 GDPR)
Right to restriction of processing (Article 18 GDPR)
Right to notification – notification obligation in connection with the correction or deletion of personal data or the restriction of processing (Article 19 GDPR)
Right to data portability (Article 20 GDPR)
Right to object (Article 21 GDPR)
Right not to be subject to a decision based solely on automated processing – including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or your data protection claims have otherwise been violated in any way, you can complain to the supervisory authority, which is the data protection authority in Austria, whose website you can visit at https: // www. Find dsb.gv.at/.
Evaluation of visitor behavior

In the following data protection declaration we inform you whether and how we evaluate data from your visit to this website. The evaluation of the data collected is usually anonymous and we cannot infer your person from your behavior on this website.

You can find out more about the possibilities of contradicting this evaluation of the visit data in the following data protection declaration.

TLS encryption with https

We use https to transmit data securely on the Internet (data protection through technology design Article 25 paragraph 1 GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data. You can recognize the use of this data protection by the small lock symbol in the top left of the browser and the use of the https scheme (instead of http) as part of our Internet address.
Google Maps privacy policy

We use Google Maps from Google Inc. on our website (1600 Amphitheater Parkway Mountain View, CA 94043, USA). With Google Maps, we can better show you locations and thus adapt our service to your needs. By using Google Maps, data is transferred to Google and stored on the Google servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.
What is Google Maps?

Google Maps is an internet map service from Google Inc. With Google Maps you can search for exact locations of cities, sights, accommodations or companies online using a PC, tablet or app. If companies are represented on Google My Business, additional information about the company is displayed in addition to the location. In order to show the way to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the surface of the earth as a road map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very precise representations are possible.
Why do we use Google Maps on our website?

All our efforts on this page aim to offer you a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where we are based. The route description always shows you the best or fastest way to us. You can get directions for routes by car, public transport, on foot or by bike. For us, the provision of Google Maps is part of our customer service.
What data does Google Maps store?

In order for Google Maps to be able to offer its full service, the company must record and store data about you. This includes, among other things, the search terms entered, your IP address and the latitude and longitude coordinates. If you use the route planner function, the entered start address is also saved. However, this data storage happens on the Google Maps website. We can only inform you about it, but we cannot influence it. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google primarily uses this data to optimize its own services and to provide individual, personalized advertising for you.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID
Wert: 188=h26c1Ktha7fCQTx8rXgLyATyITJ211116145-5
Verwendungszweck: NID wird von Google verwendet, um Werbeanzeigen an Ihre Google-Suche anzupassen. Mit Hilfe des Cookies „erinnert“ sich Google an Ihre am häufigsten eingegebenen Suchanfragen oder Ihre frühere Interaktion mit Anzeigen. So bekommen Sie immer maßgeschneiderte Werbeanzeigen. Das Cookie enthält eine einzigartige ID, die Google benutzt, um Ihre persönlichen Einstellungen für Werbezwecke zu sammeln.
Ablaufdatum: nach 6 Monaten

Anmerkung: Wir können bei den Angaben der gespeicherten Daten keine Vollständigkeit gewährleisten. Speziell bei der Verwendung von Cookies sind Veränderungen nie auszuschließen. Um das Cookie NID zu identifizieren, wurde eine eigene Testseite angelegt, wo ausschließlich Google Maps eingebunden war.

Wie lange und wo werden die Daten gespeichert?

Die Google-Server stehen in Rechenzentren auf der ganzen Welt. Die meisten Server befinden sich allerdings in Amerika. Aus diesem Grund werden Ihre Daten auch vermehrt in den USA gespeichert. Hier können Sie genau nachlesen wo sich die Google-Rechenzentren befinden: https://www.google.com/about/datacenters/inside/locations/?hl=de

Die Daten verteilt Google auf verschiedenen Datenträgern. Dadurch sind die Daten schneller abrufbar und werden vor etwaigen Manipulationsversuchen besser geschützt. Jedes Rechenzentrum hat auch spezielle Notfallprogramme. Wenn es zum Beispiel Probleme bei der Google-Hardware gibt oder eine Naturkatastrophe die Server lahm legt, bleiben die Daten ziemlich sicher trotzdem geschützt.

Manche Daten speichert Google für einen festgelegten Zeitraum. Bei anderen Daten bietet Google lediglich die Möglichkeit, diese manuell zu löschen. Weiters anonymisiert das Unternehmen auch Informationen (wie zum Beispiel Werbedaten) in Serverprotokollen, indem es einen Teil der IP-Adresse und Cookie-Informationen nach 9 bzw.18 Monaten löscht.

Wie kann ich meine Daten löschen bzw. die Datenspeicherung verhindern?

Mit der 2019 eingeführten automatischen Löschfunktion von Standort- und Aktivitätsdaten werden Informationen zur Standortbestimmung und Web-/App-Aktivität – abhängig von Ihrer Entscheidung – entweder 3 oder 18 Monate gespeichert und dann gelöscht. Zudem kann man diese Daten über das Google-Konto auch jederzeit manuell aus dem Verlauf löschen. Wenn Sie Ihre Standorterfassung vollständig verhindern wollen, müssen Sie im Google-Konto die Rubrik „Web- und App-Aktivität“ pausieren. Klicken Sie „Daten und Personalisierung“ und dann auf die Option „Aktivitätseinstellung“. Hier können Sie die Aktivitäten ein- oder ausschalten.

In Ihrem Browser können Sie weiters auch einzelne Cookies deaktivieren, löschen oder verwalten. Je nach dem welchen Browser Sie verwenden, funktioniert dies immer etwas anders. Die folgenden Anleitungen zeigen, wie Sie Cookies in Ihrem Browser verwalten:

Chrome: Cookies in Chrome löschen, aktivieren und verwalten

Safari: Verwalten von Cookies und Websitedaten mit Safari

Firefox: Cookies löschen, um Daten zu entfernen, die Websites auf Ihrem Computer abgelegt haben

Internet Explorer: Löschen und Verwalten von Cookies

Microsoft Edge: Löschen und Verwalten von Cookies

Falls Sie grundsätzlich keine Cookies haben wollen, können Sie Ihren Browser so einrichten, dass er Sie immer informiert, wenn ein Cookie gesetzt werden soll. So können Sie bei jedem einzelnen Cookie entscheiden, ob Sie es erlauben oder nicht.

Google ist aktiver Teilnehmer beim EU-U.S. Privacy Shield Framework, wodurch der korrekte und sichere Datentransfer persönlicher Daten geregelt wird. Mehr Informationen dazu finden Sie auf https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. Wenn Sie mehr über die Datenverarbeitung von Google erfahren wollen, empfehlen wir Ihnen die hauseigene Datenschutzerklärung des Unternehmens unter https://policies.google.com/privacy?hl=de.

Google Fonts privacy policy

We use Google Fonts on our website. These are the “Google fonts” from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA).

You do not have to log in or enter a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts / fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you do not need to worry that your Google account information will be transmitted to Google while you are using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will take a closer look at what the data storage looks like in detail.
What are Google fonts?

Google Fonts (formerly Google Web Fonts) is a directory with over 800 fonts that Google LLC makes available to its users free of charge.

Many of these fonts are released under the SIL Open Font License, while others are released under the Apache license. Both are free software licenses.
Why do we use Google Fonts on our website?

With Google Fonts we can use fonts on our own website and do not have to upload them to our own server. Google Fonts is an important building block to keep the quality of our website high. All Google fonts are automatically optimized for the web and this saves data volume and is a great advantage especially for use with mobile devices. When you visit our site, the small file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can partially distort text or entire websites. Thanks to the fast content delivery network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all common browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). We use Google Fonts so that we can present our entire online service as nicely and consistently as possible.
What data does Google store?

When you visit our website, the fonts are downloaded via a Google server. This external call transfers data to the Google server. This is how Google also recognizes that you or your IP address is visiting our website. The Google Fonts API was developed to reduce the use, storage and collection of end-user data to what is necessary for the proper provision of fonts. Incidentally, API stands for “Application Programming Interface” and serves, among other things, as a data transmitter in the software area.

Google Fonts stores CSS and font requests securely with Google and is therefore protected. The collected usage figures allow Google to determine how well the individual fonts are received. Google publishes the results on internal analysis sites such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in the Google Fonts BigQuery database. Entrepreneurs and developers use the Google web service BigQuery to examine and move large amounts of data.

However, it should also be borne in mind that with every Google Font request, information such as language settings, IP address, version of the browser, screen resolution of the browser and name of the browser are automatically transferred to the Google server. Whether this data is also stored is not clearly ascertainable or is not clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets on your servers, which are mainly located outside the EU, for a day. This enables us to use the fonts using a Google stylesheet. A stylesheet is a format template that you can use to quickly and easily, e.g. can change the design or font of a website.

The font files are saved by Google for one year. Google’s goal is to fundamentally improve the loading time of websites. If millions of websites refer to the same fonts, they are cached after the first visit and reappear immediately on all other websites visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design.
How can I delete my data or prevent data storage?

The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. To be able to delete this data prematurely, you must contact Google Support at https://support.google.com/?hl=de&tid=211116145. In this case, you only prevent data storage if you do not visit our website.

Unlike other web fonts, Google allows us unlimited access to all fonts. So we can have unlimited access to a sea of ​​fonts and get the most out of our website. You can find more about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=211116145. Although Google deals with data protection-related matters there, it does not contain any really detailed information about data storage. It is relatively difficult to get really precise information about stored data from Google.

You can also find out which data is collected by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/.
Google Fonts Local Privacy Policy

On our website we use Google Fonts from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA). We have the Google fonts locally, i.e. on our web server – not on the Google servers. This means that there is no connection to Google servers and therefore no data transmission or storage.
What are Google fonts?

Google Fonts used to be called Google Web Fonts. This is an interactive directory with over 800 fonts that Google LLC provides free of charge. With Google Fonts you could use fonts without uploading them to your own server. However, in order to prevent any information transfer to Google servers, we downloaded the fonts to our server. In this way we act in compliance with data protection and do not send any data to Google Fonts.

Unlike other web fonts, Google allows us unlimited access to all fonts. So we can have unlimited access to a sea of ​​fonts and get the most out of our website. You can find more about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=211116145.

Google Analytics privacy policy

We use the analysis tracking tool Google Analytics (GA) from the American company Google LLC (1600 Amphitheater Parkway Mountain View, CA 94043, USA) on our website. Google Analytics collects data about your actions on our website. If you click on a link, for example, this action is saved in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs. In the following we will go into more detail about the tracking tool and, above all, inform you about which data is stored and how you can prevent this.
What is Google Analytics?

Google Analytics is a tracking tool that is used to analyze the traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. As soon as you leave our website, this data is sent to the Google Analytics server and stored there.

Google processes the data and we get reports about your user behavior. These can include the following reports:

Target group reports: We get to know our users better through target group reports and know more precisely who is interested in our service.
Ad reports: Ad reports enable us to analyze and improve our online advertising more easily.
Acquisition reports: Acquisition reports give us helpful information about how we can get more people excited about our service.
Behavior reports: Here we learn how you interact with our website. We can understand which way you travel on our site and which links you click.
Conversion reports: Conversion is a process in which you perform a desired action based on a marketing message. For example, if you change from a pure website visitor to a buyer or newsletter subscriber. With the help of these reports, we can learn more about how our marketing measures are received by you. This is how we want to increase our conversion rate.
Real-time reports: Here we always find out immediately what is happening on our website. For example, we see how many users are currently reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data show us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it can be found more easily by interested people on Google. On the other hand, the data help us to better understand you as a visitor. We therefore know very well what we need to improve on our website in order to offer you the best possible service. The data also help us to carry out our advertising and marketing measures more individually and more cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data does Google Analytics store?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is saved together with this user ID. It is only possible to evaluate pseudonymous user profiles in the first place.

Labels such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions that you perform on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics can be linked to third-party cookies. Google does not pass on Google Analytics data unless we as the website operator approve it. Exceptions may occur if it is required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value: 2.1326744211.152211116145-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it serves to differentiate between website visitors.
Expiry date: after 2 years

Name: _gid
Value: 2.1687193234.152211116145-1
Purpose: The cookie also serves to differentiate between website visitors
Expiry date: after 24 hours

Name: _gat_gtag_UA_ <property-id>
Value: 1
Purpose: Used to lower the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is given the name _dc_gtm_ <property-id>.
Expiry date: after 1 minute

Name: AMP_TOKEN
Value: no information
Purpose: The cookie has a token with which a user ID can be retrieved from the AMP client ID service. Other possible values ​​indicate a deregistration, a request or an error.
Expiration date: after 30 seconds up to a year

Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: With this cookie you can track your behavior on the website and measure its performance. The cookie is updated every time information is sent to Google Analytics.
Expiry date: after 2 years

Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_ <property-id> to throttle the request rate.
Expiry date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry date: after 30 minutes

Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only saved until you close the browser.
Expiration date: After closing the browser

Name: __utmz
Value: m | utmccn = (referral) | utmcmd = referral | utmcct = /
Purpose: The cookie is used to identify the source of traffic on our website. This means that the cookie stores where you came to our website from. That could have been another page or an advertisement.
Expiry date: after 6 months

Name: __utmv
Value: not specified
Purpose: The cookie is used to store user-defined user data. It is updated whenever information is sent to Google Analytics.
Expiry date: after 2 years

Note: This list cannot claim to be complete, since Google keeps changing the choice of its cookies.

Here we show you an overview of the most important data that is collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly those areas that you click on. This is how we get information about where you are on our site.

Session duration: Google refers to the time you spend on our website without leaving the website. If you have been inactive for 20 minutes, the session ends automatically.

Bouncerate: A bounce is said if you only view one page on our website and then leave our website.

Account creation: If you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.

Location: The country and your approximate location can be determined via the IP address. This process is also known as IP location determination.

Technical information: The technical information includes, among other things, your browser type, your Internet provider or your screen resolution.

Source of origin: Google Analytics or us are of course also interested in which website or which advertising you came to our site.

Other data include contact details, any ratings, playing media (e.g. if you play a video on our site), sharing content via social media or adding it to your favorites. The list has no claim to completeness and is only used for a general orientation of data storage by Google Analytics.
How long and where is the data stored?

Google has spread your servers around the world. Most of the servers are located in America and therefore your data is usually stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed on various physical data carriers. This has the advantage that the data can be called up more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.

Google Analytics has a standard retention period of 26 months for your user data. Then your user data will be deleted. However, we have the option of choosing the retention period for user data. We have five options:

Deletion after 14 months
Deletion after 26 months
Deletion after 38 months
Deletion after 50 months
No automatic deletion

When the specified period has expired, the data is deleted once a month. This retention period applies to your data, which are linked to cookies, user identification and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are saved independently of user data. Aggregated data is a combination of individual data into a larger unit.

How can I delete my data or prevent data storage?

According to the data protection law of the European Union, you have the right to receive information about your data, to update it, to delete it or to restrict it. You can prevent Google Analytics from using your data by using the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js). You can download and install the browser add-on from https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only disables data collection by Google Analytics.

If you want to deactivate, delete or manage cookies (regardless of Google Analytics), there is a separate instruction for each browser:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=211116145. We hope we were able to provide you with the most important information about data processing from Google Analytics. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245 ? hl = en.
Google Analytics Google Signals privacy policy

We have activated the Google signals in Google Analytics. The existing Google Analytics functions (advertising reports, remarketing, cross-device reports and reports on interests and demographic characteristics) are updated in order to receive summarized and anonymized data from you, provided that you have allowed personalized ads in your Google account.

The special thing about it is that it is a cross-device tracking. This means that your data can be analyzed across devices. By activating Google signals, data is collected and linked to the Google account. For example, Google can recognize when you view a product on our website using a smartphone and only later buy the product using a laptop. Thanks to the activation of Google signals, we can start cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.

In Google Analytics, further visitor data such as location, search history, YouTube history and data about your actions on our website are recorded by the Google signals. This will give Google better advertising reports and more useful information about your interests and demographics. This includes your age, which language you speak, where you live or which gender you belong to. In addition, there are also social criteria such as your job, your marital status or your income. All of these features help Google Analytics to define groups of people or target groups.

The reports also help us to better assess your behavior, your wishes and interests. This enables us to optimize and adapt our services and products for you. By default, this data expires after 26 months. Please note that this data collection only takes place if you have allowed personalized advertising in your Google account. It is always summarized and anonymous data and never individual data. You can manage or delete this data in your Google account.

Facebook Pixel Privacy Policy

We use the Facebook pixel from Facebook on our website. We have implemented a code for this on our website. The Facebook pixel is a section of JavaScript code that loads a collection of functions with which Facebook can track your user actions if you came to our website via Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data from your Facebook account. Then Facebook deletes this data again. The data we collect is anonymous and cannot be viewed by us and can only be used in the context of advertising. If you are a Facebook user yourself and logged in, a visit to our website is automatically assigned to your Facebook user account.

We only want to show our services and products to people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. This way, Facebook users (provided they have allowed personalized advertising) can see suitable advertising. Facebook also uses the data collected for analysis purposes and its own advertisements.

In the following, we will show you the cookies that were placed on a test page by integrating Facebook pixels. Please note that these are only example cookies. Different cookies are set depending on the interaction on our website.

Name: _fbp
Value: fb.1.1568287647279.257405483-6211116145-7
Purpose: This cookie uses Facebook to display advertising products.
Expiry date: after 3 months

Name: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf… 1.0.Bdeiuf.
Purpose: This cookie is used so that Facebook Pixel works properly.
Expiry date: after 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062211116145-3
Value: Name of the author
Purpose: This cookie stores the text and the name of a user who, for example, leaves a comment.
Expiry date: after 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https% 3A% 2F% 2Fwww.test page…% 2F (URL of the author)
Purpose: This cookie stores the URL of the website, which the user enters in a text field on our website.
Expiry date: after 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Email address of the author
Purpose: This cookie saves the email address of the user, if he has published it on the website.
Expiry date: after 12 months

Note: The above cookies relate to individual user behavior. Changes to Facebook can never be ruled out, especially when using cookies.

If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can basically manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/. There you have the option to deactivate or activate providers.

If you want to learn more about Facebook’s data protection, we recommend the company’s own data guidelines at https://www.facebook.com/policy.php.

Facebook automatic extended comparison data protection declaration

We have also activated the automatic advanced matching as part of the Facebook pixel function. This function of the pixel enables us to send hashed emails, names, gender, city, state, postal code and date of birth or telephone number to Facebook as additional information, provided that you have provided us with this data. This activation enables us to tailor advertising campaigns on Facebook to people who are interested in our services or products.
Google Tag Manager privacy policy

For our website we use the Google Tag Manager from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA). This tag manager is one of many helpful marketing products from Google. Using Google Tag Manager, we can centrally install and manage code sections from various tracking tools that we use on our website.

In this data protection declaration we want to explain in more detail what Google Tag Manager does, why we use it and in what form data is processed.
What is Google Tag Manager?

The Google Tag Manager is an organization tool with which we can integrate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this, JavaScript code sections are inserted in the source text of our page. The tags often come from internal Google products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags perform different tasks. You can collect browser data, feed marketing tools with data, integrate buttons, set cookies and also track users across multiple websites.
Why do we use Google Tag Manager for our website?

As the saying goes: Organization is half the battle! And of course this also applies to the maintenance of our website. In order to make our website as good as possible for you and all people who are interested in our products and services, we need various tracking tools such as Google Analytics. The data collected from these tools show us what interests you most, where we can improve our services and who we should show our offers to. And for this tracking to work, we have to integrate appropriate JavaScript codes into our website. In principle, we could incorporate each code section of the individual tracking tools into our source code separately. However, this takes a relatively long time and it is easy to lose track. That’s why we use Google Tag Manager. We can easily install the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use user interface and you do not need any programming knowledge. This is how we manage to keep order in our day jungle.
What data does Google Tag Manager store?

The Tag Manager itself is a domain that does not set cookies and does not store any data. It acts as a mere “administrator” of the implemented tags. The data capture the individual tags of the different web analysis tools. The data is passed through to the individual tracking tools in Google Tag Manager and is not saved.

However, the situation is very different with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior are usually collected, saved and processed with the help of cookies. For this purpose, please read our data protection texts on the individual analysis and tracking tools that we use on our website.

In the account settings of the Tag Manager, we have allowed Google to allow Google to receive anonymized data from us. However, this is only about the use and use of our Tag Manager and not about your data that is stored via the code sections. We enable Google and others to receive selected data anonymously. We therefore consent to the anonymous disclosure of our website data. Despite extensive research, we were unable to find out exactly which summarized and anonymous data were forwarded. In any case, Google deletes all information that could identify our website. Google summarizes the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking compares your own results with those of your competitors. Processes can be optimized based on the information collected.

How long and where is the data stored?

If Google stores data, then this data is stored on its own Google servers. The servers are spread all over the world. Most are in America. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can read exactly where the Google servers are.

How long the individual tracking tools store your data can be found in our individual data protection texts for the individual tools.
How can I delete my data or prevent data storage?

The Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. In our data protection texts for the individual tracking tools, you will find detailed information on how you can delete or manage your data.

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=211116145. If you want to learn more about Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html.
Google AdSense privacy policy

We use Google AdSense on this website. This is an advertising program from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA). With Google AdSense we can display advertisements on this website that fit our topic. We offer you advertisements that ideally represent real added value for you. In the course of this data protection declaration via Google AdSense, we explain to you why we use Google AdSense on our website, which data is processed and stored by you and how you can prevent this data storage.
What is Google AdSense?

The Google AdSense advertising program has been around since 2003. In contrast to Google Ads (formerly: Google AdWords), you cannot advertise yourself here. Ads are displayed on websites such as ours via Google AdSense. The biggest advantage of this advertising service compared to some others is that Google AdSense only shows you ads that match our content. Google has its own algorithm that calculates which advertisements you will see. Of course, we only want to offer you advertising that interests you and offers you added value. Google uses your interests or user behavior and our offer to check which advertisements are suitable for our website and for our users. At this point we would also like to mention that we are not responsible for the selection of advertisements. With our website, we only offer advertising space. Google selects the advertisements displayed. Since August 2013, the ads have also been adapted to the respective user interface. That means, whether you visit our website from your smartphone, PC or laptop, the ads adapt to your device.
Why do we use Google AdSense on our website?

Operating a high-quality website requires a lot of dedication and great effort. Basically, we’re never done working on our website. We always try to maintain our site and keep it as up to date as possible. Of course, we also want to achieve economic success with this work. That’s why we chose ads as a source of income. The most important thing for us, however, is not to disturb your visit to our website with these ads. With the help of Google AdSense, you will only be offered advertisements that match our topics and your interests.

Similar to Google indexing for a website, a bot examines the corresponding content and offers on our website. Then the content of the advertisements is adjusted and presented on the website. In addition to the content overlap between the ad and the website, AdSense also supports interest-based targeting. This means that Google also uses your data to offer advertising tailored to you. This way you receive advertising that ideally offers you real added value and we have a higher chance of earning a little something.

What data does Google AdSense store?

Among other things, cookies are used so that Google AdSense can display tailor-made advertising that is tailored to you. Cookies are small text files that store certain information on your computer.

In AdSense, cookies should enable better advertising. The cookies do not contain any personally identifiable data. However, it should be noted that Google considers data such as “pseudonymous cookie IDs” (name or other identification feature to be replaced by a pseudonym) or IP addresses as non-personally identifiable information. However, within the framework of the GDPR, this data can be considered personal data. Google AdSense sends a cookie to the browser after every impression (which is always the case when you see an ad), every click and every other activity that leads to a call to the Google AdSense server. If the browser accepts the cookie, it will be saved there.

Third-party providers may place and read cookies in your browser as part of AdSense or use web beacons to store data that they receive when the ad is displayed on the website. Web beacons are small graphics that do a log file analysis and record the log file. This analysis enables a statistical evaluation for online marketing.

Google can use these cookies to collect certain information about your user behavior on our website. These include:

Information on how to deal with an ad (clicks, impressions, mouse movements)
Information on whether an advertisement has already appeared in your browser at an earlier point in time. This data helps prevent you from seeing an ad more often.

Google analyzes and evaluates the data on the advertising material displayed and your IP address. Google primarily uses the data to measure the effectiveness of an ad and to improve the advertising offer. This data is not linked to personal data that Google may have about you via other Google services.

In the following, we present cookies that Google AdSense uses for tracking purposes. Here we refer to a test website that only has Google AdSense installed:

Name: uid
Value: 891269189211116145-0
Purpose: The cookie is saved under the domain adform.net. It provides a clearly assigned, machine-generated user ID and collects data about the activity on our website.
Expiry date: after 2 months

Name: C
Value: 1
Purpose: This cookie identifies whether your browser accepts cookies. The cookie is stored under the domain track.adform.net.
Expiry date: after 1 month

Name: cid
Value: 8912691894970695056.0.0.0.0
Purpose: This cookie is stored under the domain track.adform.net, stands for Client ID and is used to improve advertising for you. It can deliver more relevant advertising to the visitor and help improve reports on campaign performance.
Expiry date: after 2 months

Name: IDE
Value: zOtj4TWxwbFDjaATZ2TzNaQmxrU211116145-3
Purpose: The cookie is saved under the domain doubkeklick.net. It is used to register your actions after the advertisement or after clicking the advertisement. This allows you to measure how well an advertisement is received by our visitors.
Expiry date: after 1 month

Name: test_cookie
Value: not specified
Purpose: Using the “test_cookies” you can check whether your browser supports cookies at all. The cookie is saved under the domain doubkeklick.net.
Expiry date: after 1 month

Name: CT592996
Value: 733,366
Purpose: Will be saved under the domain adform.net. The cookie is set as soon as you click on an advertisement. We were unable to find out more detailed information about the use of this cookie.
Expiration date: after an hour

Note: This list cannot claim to be complete, since experience has shown that Google always changes the choice of cookies.
How long and where is the data stored?

Google records your IP address and various activities that you carry out on the website. Cookies store this information about the interactions on our website. According to Google, the company securely collects and stores the information provided on its in-house Google servers in the United States.

If you do not have a Google account or are not logged in, Google usually stores the data collected with a unique identifier (ID) on your browser. The unique IDs stored in cookies are used, for example, to guarantee personalized advertising. If you are logged in to a Google account, Google can also collect personal data.

You can delete some of the data that Google stores at any time (see next section). A lot of information stored in cookies is automatically deleted after a certain time. However, there is also data that Google stores for a longer period of time. This is the case when Google has to store certain data for an indefinite, longer period due to economic or legal necessities.
How can I delete my data or prevent data storage?

You always have the option of deleting or deactivating cookies that are on your computer. Exactly how this works depends on your browser.

Here are the instructions on how to manage cookies in your browser:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each individual cookie, you can decide whether you want to allow the cookie or not. By downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996, all “advertising cookies” are also deactivated. Keep in mind that by deactivating these cookies you do not prevent the advertisements, but only the personalized advertisements.

If you have a Google account, you can deactivate personalized advertising on the website https://adssettings.google.com/authenticated. Here, too, you will continue to see ads, but these are no longer adapted to your interests. However, ads are still displayed based on a few factors, such as your location, browser type, and search terms used.

You can find out which data Google generally collects and what they use this data for at https://www.google.com/intl/de/policies/privacy/.

Google Ads (Google AdWords) conversion tracking privacy policy

As an online marketing measure, we use Google Ads (formerly Google AdWords) to advertise our products and services. We want to draw more people’s attention to the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use conversion tracking from Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”) on our website. With the help of this free tracking tool, we can better adapt our advertising offer to your interests and needs. In the following article, we want to go into more detail about why we use conversion tracking, what data is stored and how you prevent this data storage.
What is Google Ads Conversion Tracking?

Google Ads (formerly Google AdWords) is the in-house online advertising system from Google LLC. We are convinced of the quality of our offer and want that as many people as possible get to know our website. In the online area, Google Ads offers the best platform for this. Of course, we also want to get a precise overview of the cost-benefit factor of our promotions. That is why we use the Google Ads conversion tracking tool.

But what is a conversion? A conversion occurs when you change from a purely interested website visitor to an acting visitor. This happens whenever you click on our ad and then take another action, such as visiting our website. With the Google conversion tracking tool, we record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are being bought, services are being used, or whether users have signed up for our newsletter.
Why do we use Google Ads Conversion Tracking on our website?

We use Google Ads to draw attention to our offer on other websites. The aim is that our advertising campaigns really only reach those people who are interested in our offers. With the conversion tracking tool we see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on one device and then convert. This data enables us to calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. We can also use the data obtained to make our website more interesting for you and adapt our advertising offer even more individually to your needs.
What data is saved with Google Ads Conversion Tracking?

We have integrated a conversion tracking tag or code snippet on our website in order to be able to better analyze certain user actions. If you now click on one of our Google Ads ads, the cookie “conversion” from a Google domain is saved on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.

Here are the data of the most important cookies for Google’s conversion tracking:

Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ211116145-7
Purpose: This cookie saves every conversion that you make on our site after you have come to us via Google Ads.
Expiry date: after 3 months

Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Purpose: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiry date: after 3 months

Note: The _gac cookie only appears in connection with Google Analytics. The list above does not claim to be complete, since Google always uses other cookies for analytical evaluation.

As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you are surfing on our website and the cookie has not yet expired, we and Google recognize that you have found us through our Google Ads ad. The cookie is read out and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. The conversion tracking of Google Ads can be refined and improved with the help of Google Analytics. For ads that Google displays in various places on the web, cookies with the name “__gads” or “_gac” may be set under our domain. Since September 2017, various campaign information from analytics.js has been saved with the _gac cookie. The cookie stores this data as soon as you call up one of our pages for which the automatic tagging of Google Ads has been set up. In contrast to cookies that are set for Google domains, Google can only read these conversion cookies if you are on our website. We do not collect and receive any personal data. We get a report from Google with statistical evaluations. For example, we learn the total number of users who clicked on our ad and see which advertising measures were well received.
How long and where is the data stored?

At this point we would like to point out that we have no influence on how Google uses the data collected. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies with the names “Conversion” and “_gac” (which is used in conjunction with Google Analytics) have an expiry date of 3 months.
How can I delete my data or prevent data storage?

You have the option of not participating in Google Ads conversion tracking. If you deactivate the Google Conversion Tracking cookie via your browser, you will block the conversion tracking. In this case you will not be considered in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. This works a little differently for every browser. Here are the instructions on how to manage cookies in your browser:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each individual cookie, you can decide whether you want to allow the cookie or not. By downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996, all “advertising cookies” are also deactivated. Keep in mind that by deactivating these cookies you do not prevent the advertisements, but only the personalized advertisements.

Through the certification for the American-European data protection convention “Privacy Shield”, the American company Google LLC must comply with the data protection laws applicable in the EU. If you would like to find out more about data protection at Google, we recommend Google’s general data protection declaration: https://policies.google.com/privacy?hl=de.
Facebook privacy policy

We use selected Facebook tools from Facebook on our website. Facebook is a social media network of Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2 Ireland. With these tools, we can offer you and people who are interested in our products and services the best possible offer. Below we give an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.
What are Facebook tools?

In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. However, since the term is hardly known, we decided to only call it Facebook tools. These include:

Facebook Pixel
social plug-ins (such as the “Like” or “Share” button)
Facebook login

    Account kit
    APIs (programming interface)
SDKs (collection of programming tools)
Platform integrations
plugins
codes
specifications
documentaries
Technologies and services

Through these tools, Facebook extends services and has the option of receiving information about user activities outside of Facebook.
Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads) we can reach exactly these people. However, Facebook needs information about people’s wishes and needs so that suitable advertising can be shown to users. The company is provided with information about user behavior (and contact details) on our website. As a result, Facebook collects better user data and can show interested people the right advertising about our products or services. The tools thus enable tailor-made advertising campaigns on Facebook.

Facebook calls data about your behavior on our website “event data”. These are also used for measurement and analysis services. Facebook can thus create “campaign reports” on our behalf regarding the effectiveness of our advertising campaigns. Furthermore, we get a better insight into how you use our services, website or products through analyzes. This enables us to optimize your user experience on our website with some of these tools. For example, you can use the social plug-ins to share content on our site directly on Facebook.
What data is saved by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.

Facebook uses this information to compare the data with your own data (if you are a Facebook member). So-called hashing occurs before customer data is transmitted to Facebook. This means that any data record of any size is transformed into a character string. This also serves to encrypt data.

In addition to the contact details, “event data” are also transmitted. “Event data” means the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. “Event data” can also be linked to contact details. This allows Facebook to offer better personalized advertising. After the matching process already mentioned, Facebook deletes the contact details.

In order to be able to deliver advertisements in an optimized manner, Facebook only uses the event data if it has been combined with other data (which was collected in another way by Facebook). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transmitted to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies are created in your browser. In the descriptions of the individual Facebook tools, we take a closer look at individual Facebook cookies. General information on the use of Facebook cookies can also be found at https://www.facebook.com/policies/cookies.
How long and where is the data stored?

Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where your data is stored. However, customer data will be deleted within 48 hours after it has been compared with your own user data.
How can I delete my data or prevent data storage?

In accordance with the General Data Protection Regulation, you have the right to information, correction, portability and deletion of your data.

The data will only be deleted if you completely delete your Facebook account. Here’s how to delete your Facebook account:

1) Click on Settings on the right side of Facebook.

2) Then click on “Your Facebook information” in the left column.

3) Now click “Deactivation and deletion”.

4) Now select “Delete account” and then click on “Next and delete account”

5) Now enter your password, click on “Next” and then on “Delete account”

The data that Facebook receives via our site is stored, among other things, using cookies (e.g. for social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on the browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. So you can decide for each individual cookie whether you allow it or not.

Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We hope we have brought you the most important information about the use and data processing through the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend the data guidelines at https://www.facebook.com/about/privacy/update.
Facebook social plug-ins privacy policy

So-called social plug-ins from Facebook Inc. are installed on our website. You can recognize these buttons by the classic Facebook logo, such as the “Like” button (hand with thumb raised) or by a clear “Facebook plug-in” label. A social plug-in is a small part of Facebook that is integrated into our page. Each plug-in has its own function. The most used functions are the well-known “Like” and “Share” buttons.

Facebook offers the following social plug-ins:

“Save” button
Like button, share, send and quote
Pages plug-in
Comments
Messenger plug-in
Embedded posts and video player
Groups plug-in

At https://developers.facebook.com/docs/plugins you can find more information on how the individual plug-ins are used. We use the social plug-ins on the one hand to offer you a better user experience on our site, and on the other hand because Facebook can optimize our advertisements.

If you have a Facebook account or have already visited facebook.com, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our website or interact with social plug-ins (e.g. the “Like” button).

The information received will be deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, which website you have visited, the date, time and other information relating to your browser.

In order to prevent Facebook from collecting a lot of data during your visit to our website and connecting it to Facebook data, you must log out of Facebook during your visit to the website.

If you are not logged in to Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit can be transmitted to Facebook. We would like to expressly point out that we do not know the exact content of the data exactly. However, based on our current state of knowledge, we try to inform you as best we can about data processing. You can also read about how Facebook uses the data in the company’s data policy at https://www.facebook.com/about/privacy/update.

The following cookies are set in your browser at least when you visit a website with social plug-ins from Facebook:

Name: dpr
Value: not specified
Purpose: This cookie is used so that the social plug-ins on our website work.
Expiration date: after the session ends

Name: fr
Value: 0jieyh4211116145c2GnlufEJ9..Bde09j… 1.0.Bde09j
Purpose: The cookie is also necessary for the plug-ins to function properly.
Expiration date: after 3 months

Note: These cookies were set after a test, even if you are not a Facebook member.

If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can basically manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/. There you have the option to deactivate or activate providers.

If you want to learn more about Facebook’s data protection, we recommend the company’s own data guidelines at https://www.facebook.com/policy.php.
Facebook login privacy policy

We have integrated the practical Facebook login on our website. So you can easily log in to us with your Facebook account without having to create another user account. If you decide to register via the Facebook login, you will be redirected to the social media network Facebook. You can log in there using your Facebook user data. This login procedure saves data about you and your user behavior and transmits it to Facebook.

Facebook uses various cookies to store the data. In the following we show you the most important cookies that are set in your browser or already exist when you log in to our page using the Facebook login:

Name: fr
Value: 0jieyh4c2GnlufEJ9..Bde09j… 1.0.Bde09j
Purpose: This cookie is used so that the social plugin on our website works as well as possible.
Expiry date: after 3 months

Name: datr
Value: 4Jh7XUA2211116145SEmPsSfzCOO4JFFl
Purpose: Facebook sets the “datr” cookie when a web browser accesses facebook.com, and the cookie helps to identify login activities and protect users.
Expiry date: after 2 years

Name: _js_datr
Value: deleted
Purpose: This session cookie is used by Facebook for tracking purposes, even if you do not have a Facebook account or are logged out.
Expiration date: after the session ends

Note: The cookies listed are only a small selection of the cookies that are available to Facebook. Other cookies include _ fbp, sb or wd. A complete list is not possible because Facebook has a large number of cookies and uses them variably.

The Facebook login offers you on the one hand a quick and easy registration process, on the other hand we have the possibility to share data with Facebook. This enables us to better adapt our offer and our promotions to your interests and needs. Data that we receive from Facebook in this way is public data such as

Your Facebook name
Your profile picture
a stored email address
Friend lists
Button information (e.g. “Like” button)
Birthday date
language
place of residence

In return, we provide Facebook with information about your activities on our website. This includes information about the device you use, which sub-pages you visit from us or which products you have purchased from us.

By using Facebook Login, you consent to data processing. You can revoke this agreement at any time. If you want to find out more information about data processing by Facebook, we recommend the Facebook data protection declaration at https://de-de.facebook.com/policy.php.

If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.
Instagram privacy policy

We have integrated Instagram functions on our website. Instagram is a social media platform of Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This enables us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit websites on our website that have an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data will thus be processed across all Facebook companies.

In the following we want to give you a closer look why Instagram collects data, what data it is and how you can largely control data processing. Since Instagram is part of Facebook Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines themselves on the other.
What is Instagram?

Instagram is one of the most famous social media networks worldwide. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to “Insta” (as many of the users call the platform casually), edit them with various filters and also spread them on other social networks. And if you don’t want to be active yourself, you can only follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in recent years. And of course we also reacted to this boom. We want you to feel as comfortable as possible on our website. That is why a varied preparation of our content is a matter of course for us. Thanks to the embedded Instagram functions, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful for personalized advertising on Facebook. This means that our ads only get people who are really interested in our products or services.

Instagram also uses the data collected for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not personally identify you.
What data does Instagram store?

If you come across one of our pages that has built-in Instagram functions (such as Instagram images or plug-ins), your browser automatically connects to the Instagram servers. Data is sent to Instagram, stored and processed. Regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements that you see and how you use our offer. The date and time of your interaction with Instagram are also saved. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook differentiates between customer data and event data. We assume that this is exactly the case with Instagram. Customer data are, for example, name, address, telephone number and IP address. This customer data will only be transmitted to Instagram if you have been “hashed” beforehand. Hashing means that a data record is transformed into a character string. This allows you to encrypt the contact details. In addition, the “event data” mentioned above are also transmitted. “Event data” means Facebook – and consequently also Instagram – data about your user behavior. It can also happen that contact details are combined with event data. The contact details collected are compared with the data that Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing on Instagram works the same way as on Facebook. That means: if you have an Instagram account or have visited www.instagram.com, Instagram has at least set a cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data will be deleted or anonymized after 90 days at the latest (after reconciliation). Although we have worked intensively with Instagram’s data processing, we cannot say exactly what data Instagram collects and stores.

Below we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an insta picture). In our test, we assume that you do not have an Instagram account. If you are logged in to Instagram, of course significantly more cookies are set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: “”
Purpose: It is very likely that this cookie will be set for security reasons to prevent falsification of requests. However, we could not find out more precisely.
Expiry date: after one year

Name: mid
Value: “”
Purpose: Instagram uses this cookie to optimize its own services and offers in and outside of Instagram. The cookie specifies a unique user ID.
Expiration date: after the end of the session

Name: fbsr_211116145124024
Value: no information
Purpose: This cookie saves the login request for users of the Instagram app.
Expiration date: after the end of the session

Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiration date: after the end of the session

Name: urlgen
Value: “{” 194.96.75.33 “: 1901}: 1iEtYv: Y833k2_UjKvXgYe211116145”
Purpose: This cookie serves the marketing purposes of Instagram.
Expiration date: after the end of the session

Note: We cannot claim to be complete here. Which cookies are set in individual cases depends on the embedded functions and your use of Instagram.
How long and where is the data stored?

Instagram shares the information received between the Facebook companies with external partners and with people you connect with worldwide. Data processing is carried out in compliance with our own data guidelines. Your data is distributed on Facebook servers around the world, among other things for security reasons. Most of these servers are located in the United States.
How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.

Here’s how to delete your Instagram account:

First, open the Instagram app. Go down on your profile page and click on “Help”. Now you come to the company’s website. On the website, click “Manage Account” and then “Delete Your Account”.

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and is therefore not deleted.

As mentioned above, Instagram primarily stores your data via cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, the administration always works a little differently. Here we show you the instructions of the most important browsers.

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures correct data transmission between the USA and the European Union. You can find out more at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We have tried to give you the most important information about data processing by Instagram. On https://help.instagram.com/519522125107875
you can take a closer look at Instagram’s data guidelines.
Google reCAPTCHA data protection declaration

Our primary goal is to secure and protect our website for you and for us in the best possible way. To ensure this, we use Google reCAPTCHA from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA). With reCAPTCHA we can determine whether you really are a flesh and blood person and not a robot or other spam software. We understand spam to mean any electronically undesirable information that we receive without being asked. With the classic CAPTCHAS, you usually had to solve text or picture puzzles to check. With reCAPTCHA from Google, we usually don’t have to bother you with such puzzles. In most cases, it is enough to simply tick the box and confirm that you are not a bot. With the new Invisible reCAPTCHA version you don’t even have to tick the box. You can find out exactly how this works and, above all, what data is used for this in the course of this data protection declaration.
What is reCAPTCHA?

reCAPTCHA is a free captcha service from Google that protects websites from spam software and misuse by non-human visitors. This service is most commonly used when filling out forms on the Internet. A captcha service is a type of automatic turing test that is designed to ensure that an action on the Internet is done by a human being and not a bot. In the classic Turing test (named after computer scientist Alan Turing), a person ascertains the distinction between bot and person. At Captchas, the computer or a software program does the same. Classic captchas work with small tasks that are easy to solve for humans, but have considerable difficulties for machines. With reCAPTCHA, you no longer have to actively solve puzzles. The tool uses modern risk techniques to distinguish people from bots. Here you only have to tick the text field “I am not a robot” or with Invisible reCAPTCHA even this is no longer necessary. At reCAPTCHA, a JavaScript element is integrated into the source text and then the tool runs in the background and analyzes your user behavior. The software calculates a so-called captcha score from these user actions. Google uses this score to calculate the likelihood that you are human before entering the captcha. reCAPTCHA or Captchas in general are always used when bots could manipulate or abuse certain actions (e.g. registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We only want to welcome flesh-and-blood people on our side. Bots or spam software of all kinds can safely stay at home. That is why we are doing everything possible to protect ourselves and offer you the best possible user friendliness. For this reason, we use Google reCAPTCHA from Google. So we can be pretty sure that we will remain a “bot-free” website. By using reCAPTCHA, data is transmitted to Google to determine whether you really are human. reCAPTCHA thus serves the security of our website and subsequently also your security. For example, without reCAPTCHA it could happen that a bot registers as many e-mail addresses as possible when registering, in order to subsequently “spam” forums or blogs with unwanted advertising content. With reCAPTCHA we can avoid such bot attacks.
What data does reCAPTCHA store?

reCAPTCHA collects personal data from users to determine whether the actions on our website really come from people. So the IP address and other data that Google needs for the reCAPTCHA service can be sent to Google. Within the member states of the EU or other contracting states of the Agreement on the European Economic Area, IP addresses are almost always shortened before the data ends up on a server in the USA. The IP address will not be combined with other Google data unless you are logged in with your Google account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube, Gmail, etc.) have already been placed on your browser. Then reCAPTCHA sets an additional cookie in your browser and takes a snapshot of your browser window.

The following list of collected browser and user data is not exhaustive. Rather, they are examples of data that we understand to be processed by Google.

Referrer URL (the address of the page the visitor comes from)
IP address (e.g. 256.123.123.1)
Information about the operating system (the software that enables your computer to operate. Known operating systems are Windows, Mac OS X or Linux)
Cookies (small text files that save data in your browser)
Mouse and keyboard behavior (every action you take with the mouse or keyboard is saved)
Date and language settings (which language or which date you have preset on your PC is saved)
All Javascript objects (JavaScript is a programming language that allows websites to adapt to the user. JavaScript objects can collect all possible data under one name)
Screen resolution (shows how many pixels the image display consists of)

It is undisputed that Google uses and analyzes this data even before you click on the checkmark “I am not a robot”. In the Invisible reCAPTCHA version, there is even no ticking and the entire recognition process runs in the background. How much and what data Google stores is not known from Google in detail.

The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version from Google at https://www.google.com/recaptcha/api2/demo. All of these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version:

Name: IDE
Value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-211116145-8
Purpose: This cookie is set by DoubleClick (also owned by Google) to register and report a user’s actions on the website in dealing with advertisements. In this way, the advertising effectiveness can be measured and appropriate optimization measures can be taken. IDE is stored in browsers under the domain doubleclick.net.
Expiry date: after one year

Name: 1P_JAR

Value: 2019-5-14-12
Purpose: This cookie collects website usage statistics and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to display relevant advertisements to users. Furthermore, the cookie can prevent a user from seeing the same ad more than once.
Expiry date: after one month

Name: ANID
Value: U7j1v3dZa2111161450xgZFmiqWppRWKOr
Purpose: We were unable to find out much information about this cookie. In Google’s data protection declaration, the cookie is used in connection with “advertising cookies” such as B. “DSID”, “FLC”, “AID”, “TAID” mentioned. ANID is stored under the domain google.com.
Expiry date: after 9 months

Name: CONSENT
Value: YES + AT.de +20150628-20-0
Purpose: The cookie stores the status of a user’s consent to the use of various Google services. CONSENT also serves security to check users, prevent fraudulent login information and protect user data from unauthorized attacks.
Expiry date: after 19 years

Name: NID
Value: 0WmuWqy211116145zILzqV_nmt3sDXwPeM5Q
Intended use: NID is used by Google to adapt advertisements to your Google search. With the help of cookies, Google “remembers” your most frequently entered search queries or your previous interaction with ads. So you always get tailor-made advertisements. The cookie contains a unique ID to collect the user’s personal settings for advertising purposes.
Expiry date: after 6 months

Name: DV
Value: gEAABBCjJMXcI0dSAAAANbqc211116145-4
Purpose: As soon as you tick the “I’m not a robot” check mark, this cookie is set. The cookie is used by Google Analytics for personalized advertising. DV collects information in anonymous form and is also used to make user distinctions.
Expiry date: after 10 minutes

Note: This list cannot claim to be complete, since experience has shown that Google always changes the choice of cookies.
How long and where is the data stored?

By inserting reCAPTCHA, your data will be transferred to the Google server. Where exactly this data is stored, Google does not clearly state, even after repeated requests. Without having received confirmation from Google, it can be assumed that data such as mouse interaction, length of stay on the website or language settings on the European or American Google- Servers are saved. The IP address that your browser transmits to Google is generally not merged with other Google data from other Google services. However, if you are logged into your Google account while using the reCAPTCHA plug-in, the data will be merged. The different data protection regulations of the company Google apply.
How can I delete my data or prevent data storage?

If you want no data to be transmitted to Google about you and your behavior, you must log out of Google completely and delete all Google cookies before visiting our website or using the reCAPTCHA software. Basically, the data is automatically sent to Google as soon as you visit our website. To delete this data again, you must contact Google Support at https://support.google.com/?hl=de&tid=211116145.

If you use our website, you agree that Google LLC and its representatives automatically collect, edit and use data.

You can find out more about reCAPTCHA on Google’s web developer page at https://developers.google.com/recaptcha/. Google goes into more detail here about the technical development of reCAPTCHA, but there is also no vain search for precise information about data storage and data protection-related topics there. You can find a good overview of the basic use of data at Google in the company’s own data protection declaration at https://www.google.com/intl/de/policies/privacy/.
Vimeo privacy policy

We also use Vimeo videos on our website. The video portal is operated by Vimeo LLC, 555 West 18th Street, New York, New York 10011, USA. With the help of a plug-in, we can show you interesting video material directly on our website. You can transfer certain data to Vimeo. In this data protection declaration we show you what data it is, why we use Vimeo and how you can manage or prevent your data or data transmission.

What is Vimeo?

Vimeo is a video platform that was founded in 2004 and has been able to stream videos in HD quality since 2007. Since 2015, streaming has also been possible in 4k Ultra HD. The use of the portal is free of charge, but paid content can also be published. Compared to the market leader YouTube, Vimeo attaches great importance to high-quality content in good quality. On the one hand, the portal offers a lot of artistic content such as music videos and short films, on the other hand, it also offers useful documentation on a wide variety of topics.
Why do we use Vimeo on our website?

The aim of our website is to provide you with the best possible content. And as easily accessible as possible. Only when we have done that are we satisfied with our service. The video service Vimeo supports us in achieving this goal. Vimeo offers us the opportunity to present you high quality content directly on our website. Instead of just giving you a link to an interesting video, you can watch the video here with us. This extends our service and makes it easier for you to access interesting content. In addition to our texts and images, we also offer video content.
What data is stored on Vimeo?

When you visit a website on our website that has a Vimeo video embedded, your browser connects to the Vimeo servers. This results in data transmission. This data is collected, stored and processed on the Vimeo servers. Regardless of whether you have a Vimeo account or not, Vimeo collects data about you. This includes your IP address, technical information about your browser type, your operating system or very basic device information. Furthermore, Vimeo stores information about which website you use the Vimeo service and which actions (web activities) you carry out on our website. These web activities include, for example, session duration, bounce rate or which button you clicked on our website with the built-in Vimeo function. Vimeo can track and store these actions using cookies and similar technologies.

If you are logged in as a registered member of Vimeo, more data can usually be collected, since more cookies may already have been set in your browser. In addition, your actions on our website are linked directly to your Vimeo account. To prevent this, you must log out of Vimeo while “surfing” on our website.

Below we show you cookies that Vimeo sets when you are on a website with an integrated Vimeo function. This list is not exhaustive and assumes that you do not have a Vimeo account.

Name: player
Value: “”
Purpose: This cookie saves your settings before you play an embedded Vimeo video. This will give you your preferred settings again the next time you watch a Vimeo video.
Expiry date: after one year

Name: vuid
Value: pl1046149876.614422590211116145-4
Purpose: This cookie collects information about your actions on websites that have embedded a Vimeo video.
Expiry date: after 2 years

Note: These two cookies are always set as soon as you are on a website with an embedded Vimeo video. If you watch the video and click the button, for example to “share” or “like” the video, additional cookies will be set. These are also third-party cookies such as _ga or _gat_UA-76641-8 from Google Analytics or _fbp from Facebook. Which cookies are set here depends on your interaction with the video.

The following list shows a selection of possible cookies that are set when you interact with the Vimeo video:

Name: _abexps
Value:% 5B% 5D
Purpose: This Vimeo cookie helps Vimeo to remember the settings you have made. For example, this can be a preset language, a region or a user name. In general, the cookie stores data about how you use Vimeo.
Expiry date: after one year

Name: continuous_play_v3
Value: 1
Purpose: This cookie is a first-party cookie from Vimeo. The cookie collects information on how you use the Vimeo service. For example, the cookie saves when you pause or play a video.
Expiry date: after one year

Name: _ga
Value: GA1.2.1522249635.1578401280211116145-7
Purpose: This cookie is a third-party cookie from Google. By default, analytics.js uses the _ga cookie to store the user ID. Basically, it serves to differentiate between website visitors.
Expiry date: after 2 years

Name: _gcl_au
Value: 1.1.770887836.1578401279211116145-3
Intended use: This third-party cookie from Google AdSense will be used to improve the efficiency of advertisements on websites.
Expiry date: after 3 months

Name: _fbp
Value: fb.1.1578401280585.310434968
Purpose: This is a Facebook cookie. This cookie is used to display advertisements or advertising products from Facebook or other advertisers.
Expiry date: after 3 months

Vimeo uses this data, among other things, to improve its own service, to communicate with you and to implement its own targeted advertising measures. Vimeo emphasizes on your website that only first-party cookies (i.e. cookies from Vimeo itself) are used for embedded videos as long as you do not interact with the video.

How long and where is the data stored?

Vimeo is headquartered in White Plains, New York (USA). However, the services are offered worldwide. The company uses computer systems, databases and servers in the United States and in other countries. Your data can thus also be stored and processed on servers in America. Vimeo stores the data until the company no longer has an economic reason for storing it. Then the data will be deleted or anonymized. Vimeo corresponds to the EU-U.S. Privacy Shield Framework and is therefore allowed to collect, use and transfer data from users from the EU to the USA.
How can I delete my data or prevent data storage?

You always have the option of managing cookies in your browser as you wish. For example, if you do not want Vimeo to set cookies and collect information about you, you can delete or deactivate cookies at any time in your browser settings. Depending on the browser, this works a little differently. Please note that after deactivating / deleting cookies, various functions may no longer be available in full. The following instructions show how to manage or delete cookies in your browser.

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you are a registered Vimeo member, you can also manage the cookies used in the settings at Vimeo.

Vimeo is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt00000008V77AAE&status=Active. You can find out more about the use of cookies at Vimeo at https://vimeo.com/cookie_policy, information on data protection at Vimeo can be found at https://vimeo.com/privacy.
Custom Google Search privacy policy

We have integrated the Google plug-in for custom search on our website. Google is the largest and best-known search engine worldwide and is operated by the American company Google LLC (1600 Amphitheater Parkway Mountain View, CA 94043, USA). Custom Google Search can transfer data from you to Google. In this data protection declaration we inform you why we use this plug-in, which data is processed and how you can manage or prevent this data transmission.
What is Custom Google Search?

The custom Google search plug-in is a Google search bar directly on our website. The search takes place as on www.google.com, only the search results focus on our content and products or on a restricted search circle.
Why do we use custom Google search on our website?

A website with a lot of interesting content often gets so big that you can lose track. Over time, a lot of valuable material has also accumulated with us and as part of our service we want you to find our content as quickly and easily as possible. Custom Google Search makes finding interesting content a breeze. The built-in Google plug-in improves the overall quality of our website and makes your search easier.
What data does Custom Google Search save?

The user-defined Google search only transfers data from you to Google if you actively use the Google search built into our website. This means that only when you enter a search term in the search bar and then confirm this term (e.g. click on “Enter”), in addition to the search term, your IP address is also sent to Google, saved and processed there. Based on the cookies set (such as 1P_JAR), it can be assumed that Google will also receive data on website use. If you search for content while visiting our website using the built-in Google search function and are logged in with your Google account at the same time, Google can also assign the data collected to your Google account. As the website operator, we have no influence on what Google does with the data collected or how Google processes the data.

The following cookies are set in your browser if you use the custom Google search and are not logged in with a Google account:

Name: 1P_JAR
Value: 2020-01-27-13211116145-5
Purpose: This cookie collects website usage statistics and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to display relevant advertisements to users.
Expiry date: after one month

Name: CONSENT
Value: WP.282f52211116145-9
Purpose: The cookie stores the status of a user’s consent to the use of various Google services. CONSENT also serves as security to check users and protect user data from unauthorized attacks.
Expiry date: after 18 years

Name: NID
Value: 196 = pwIo3B5fHr-8
Intended use: NID is used by Google to adapt advertisements to your Google search. With the help of cookies, Google “remembers” your search queries or your previous interaction with ads. So you always get tailor-made advertisements.
Expiry date: after 6 months

Note: This list cannot claim to be complete, since Google keeps changing the choice of its cookies.
How long and where is the data stored?

The Google servers are spread all over the world. Since Google is an American company, most of the data is stored on American servers. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can see exactly where the Google servers are.
Your data is distributed on various physical data carriers. This means that the data can be called up more quickly and is better protected against possible manipulation. Google also has appropriate emergency programs for your data. For example, if there are internal technical problems with Google and servers are no longer working, the risk of an interruption of service and data loss remains low.
Depending on the data, Google stores it for different lengths of time. You can delete some data yourself, others are automatically deleted or anonymized by Google. However, there is also data that Google stores longer if this is necessary for legal or business reasons.
How can I delete my data or prevent data storage?

According to the data protection law of the European Union, you have the right to receive information about your data, to update it, to delete it or to restrict it. There is some data that you can delete at any time. If you have a Google account, you can delete data about your web activity there or specify that it should be deleted after a certain time.
In your browser, you also have the option of deactivating, deleting or managing cookies according to your wishes and preferences. Here are instructions for the most important browsers:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. We hope we were able to give you the most important information about data processing by Google. If you want to learn more about it, we recommend Google’s extensive data protection declaration at https://policies.google.com/privacy?hl=de.

Source: Created with the data protection generator from firmenwebseiten.at in cooperation with Dr. Wallentin